01
Building in public
Project You
A calm life OS with a faith soul. I rebranded it in public from cold 'Aurora' to warm 'Noor', kept the engineering, and swapped the soul.
BUILDING IN PUBLIC
The work is the
case study.
I build the brand, code the system, and tell the story. No handoffs.
// itqan studio · mutqin · project you · oud closet
What i do
Capabilities
01
Brand identity
Naming, identity systems, and the visual language that makes a brand unmistakable, built to survive contact with real production.
02
Product & UX
Interfaces people actually finish. Flows, screens, and design systems shaped around the job to be done, not the trend of the week.
03
Engineering
I ship what I design. React, TypeScript, and Supabase, wired with the discipline of a decade of enterprise delivery.
04
Story & content
The narrative, the show, and the words. A podcast and a body of work that make the case louder than any pitch deck.
05
AI systems
Practical AI woven into the build. Companions, coaches, and workflows that do real work, not demos.
Selected work
The work
02
Building in public
Mutqin
Onboarding that plays like a game. An AI startup companion where Mu, a 3D coach, walks founders from a raw idea to investor ready.
03
Client
Oud Closet
A luxury abaya house, built end to end. Brand identity, AI imagery, and a bespoke storefront for a founder led abaya house. Shipped in two weeks.
