The World's #1 LinkedIn Creator on Why He Said No to 20K a Month

Again, LinkedIn is a business platform. It is a business networking platform. >> Of course. >> And a lot of people are never network. They're just shouting into the abyss. They're shouting into the void, publishing content for the invisible audience. Why? They are not telling people, "Hey, I actually exist." I was so in love with learning the English language. I would steal my brother's notebooks from his English class. I was just in freaking kindergarten at that point. >> It's not a question of talent. It's about hard work. And it requires a certain design. >> That was the first time I realized words had power listening to Tupac, genuinely. I kid you not, every single time I've said no to those weird and not permissible things, it took probably less than 48 hours for Allah Subhana Wa Ta'ala to open another door for me. >> Yasmin Al Ijch, what is your Baraka Blueprint? >> Bismillah. Assalamualaikum. Welcome to the third season of the Baraka Blueprint podcast. If this is your first time tuning into the podcast, let me give you a quick introduction. I'm your host, Ibrahim Shareef. I'm a brand strategist. I'm a creative director. I work as a project manager. And alhamdulillah, I am a hafiz of the Quran. For those of you who don't know, it basically means someone who memorized the entire Quran cover to cover. And I made this podcast because I want to tell the world about this concept that is called Baraka, which loosely translates to blessing or blessed. I want to tell people about the blueprint of attaining that blessing. Why? Because blessing and Baraka is literally the difference between someone who can achieve so much while having so little as compared to someone who barely moves the needle while having all of the resources in the world. Now, that aside, I also believe in excellence. I believe that we are only as good as our intention is close to excellence. I'm far away from that. And I believe the majority of you are as well. So, I created this podcast because I want to share my lessons and the lessons of my dear and esteemed guests. Now, speaking of guests, this is someone people have been asking for for a very long time. And let me tell you, as you've seen in the trailer, I finally have Yasmin Ali to bless the Baraka to bless the Baraka Blueprint podcast. And let me tell you what a conversation this was. I'm not going to talk much about that. I'll let you watch it for yourself. But before you go, before you go and watch that, I want to share something with you that I've been building quietly for some time. And now, alhamdulillah, with this occasion of season 3, I think this is the right moment to share it. Okay, so before Yasmin comes on, I want to share something personal. For a very long time, I've been talking to people and telling people, especially those of you who've been following for some time, you know I'm talking about the importance of project managing your life. Why? Because this is the most important project in your life. So, in order to manage it correctly, you need to implement the project manager's mindset. That's why I've been sharing theoretical knowledge with people, frameworks that people need to instill in their lives so that they can get a hold of their goals and that they can actually achieve them. The problem is with theoretical knowledge is that it can get highly hypothetical because it's very hard to put it into a tangible system. I've tried using Notion and I've shared Notion templates, but let's be honest, it's very manual work, and most of you don't want to do that. And that is why I'm here to tell you alhamdulillah, I found a system. I built that system in the form of an application, and I have now alhamdulillah opened the waitlist, and I'm inviting you to join. Why? Because this is something that is going to fit you, no matter your budget. And I'm saying this with confidence because it's an app that I'm going to be launching for free. This application is called Project U. If you head over to projectu.app, the URL is down below, and in the bio, and in the description, and literally everywhere. Uh, you'll be able to put your email. I'll add you to the waitlist, and I'll be in touch with you when it's ready for you to use. Why? Because you deserve a system, an operating system, that project manages the most important project, which is your life. So, if this sounds interesting to you, head over to projectu.application, or keep in touch with me, and I'll help you out. Now, without any further ado, you're here for a fantastic conversation, and trust me, you'll not be disappointed. So, bismillah, enjoy in Baraka style. Subhanallah. Man, imagine. What What was it? October or November? >> I have no clue anymore, man. >> And so, I don't know. I I don't know. So, the thing is, bro, I wasn't even going to tag you. I wasn't going to because someone asked me >> Someone asked me, like, how did you link up? And I'm like, someone tagged me in a comment under your post, and I saw the setup, and I saw the beautiful arc of the story, the vision for the podcast, and I'm like, I got to get in on this, man. So, yeah. Alhamdulillah, it was meant to be, man. >> You know, subhanallah, I mean, uh, and Allah subhanallah wa kullu shai'in indahu bi miqdar. Everything is calculated by Allah subhanallah wa and we talked about this just now. And the thing is Allah Subhana Wa Ta'ala keeps telling us how our vision and our calculations are very limited as human beings. Like for example, the Prophet Sallallahu Alaihi Wasallam said it to the Sahaba so many times. They couldn't even fathom that Mecca their hometown would be a place of ibadah and a place of tawhid. here you have a prophet telling them jazakallah khair. I appreciate it. Thank you so much. Thank you. You have a prophet Subhanallah that comes and tells them the Byzantine Empire and the Sasanian Empire will be under your rule. You know, and and and here is Ibrahim Shareef 1400 years later sitting and struggling with a with a freaking recording and and saying huh should I tag al-fulan hadha? Should I do And I was I was like habibi yes yes me knowledge Shaykhna Masha Allah tabarakallah rahman yani we we had one DM uh that was during the time when your automation was not uh you didn't have automations even on LinkedIn. You had someone commented uh so I I sorry. You had a prompt, you comment a word, you send them your Notion template. That was a couple of years back. I remember Subhanallah I said man this dude's automation is not working. What is this? But I still followed you because I was like Masha Allah tabarakallah rahman he's he's he's he's posting good things and he's like one of very few that is super authentic, you know? >> By the way, I don't know if you're talking about my post. I've never done that in a post. >> You have. >> The comment word? No, not me. I'm actually very much against that. >> There's been a lot of it so I can't uh this was like many many years >> much So speaking of LinkedIn, right? There's certain things that I feel like should never be done and one of those is outsourcing human connection. And I'm very much against automation. So that which you explained, it must have been somebody else. It one 101% wasn't me. I can tell you that. It You know what might have happened? >> Tell me. >> People do all sorts of breakdowns on me. The masterclass of Yasmin's strategy, Yasmin's strategy explained. So, it might have been a post about me where you commented on, but it wasn't me who posted it. It might have been somebody else. >> Uh okay, maybe I remember that wrong. >> Cuz I don't do those automations, man, at all. Ever. >> No, no, exactly. Uh and this is I think where because you you you wrote me a DM later saying, "I have been replying to all of those manually, but here is the here is the notion page." There was something I don't remember exactly how it was, but I remember it was a notion template when it comes when it comes to um um I I I I I I don't think it was a strategy page. It was something with planning. >> what it was now. It was a No, Correct. Correct memory, wrong memory of what it was. Cuz the second you said comment keyword, I'm like, "No, that's not me." Um it was >> Yeah, because I've never seen you do that. >> No, no, no, I never do that. I'm very much against that. Cuz >> Why? >> Well, um it's not necessarily the automation part of it, it's the fact that you cannot DM people on LinkedIn unless you're connected to them. That's number one. So, it's a very inefficient strategy. Um for the people listening and watching, I'm talking about when you write a post on social media, specifically for us, the conversation is going to be around LinkedIn today. So, when you write a post about linked on LinkedIn, and then you end it with comment keyword, whatever the keyword is, iPhone, coffee, book, right? And then I will send you something something something. >> No. >> The problem with that is, if you're not connected with someone on LinkedIn, you cannot DM them. You can't. Unless some things are happening in the background. Like the person has open profile turned on. The person has InMails turned on. Now, what are InMails? InMails are essentially paid um messages on LinkedIn through LinkedIn Premium subscription. Yeah. And then you have credits for the InMails. You only get like 15 or 50 depending on what plan you're paying for. >> or something like that. >> Exactly. Only. So, the fact that people still do that strategy where it's like DM me XYZ and then I will send you this I'm like, why are you doing that? Cuz it's not effective. Just send people to a link. It's fine. Just send people to a link. But I remember what it was now. Um there was something I said people should do cuz normally the way I do it is like I either do giveaways or I make it fun. Like I do a game with the followers. Like do this or answer this question or give me a suggestion or for something. Like I typically do it in the comments and the pinned comments. And yeah, I typically like to gamify it. But then yeah, whoever does it, um then I will give you access to it cuz it was a free thing. I never look for your emails. I never I I don't care about that kind of stuff. Um I remember what it was. The second you mentioned Notion cuz I don't use Notion, unfortunately. I don't use it a lot. That was the only time I actually used it. Um it was for Yeah, it was for See how niche could that be? You see? Like that was the one thing I See, now where we can talk about like how we actually met. That was the one time um I actually um created a Notion account. The one time I actually created something in Notion cuz it was for a client and then it worked so well. I was like, I just want everyone to have it. ever since then I I just haven't used Notion. That was the only time the only thing I've ever created in Notion. The fact that you remember that, man, it was meant to be. >> Subhanallah al-Azim. >> Exactly. Alhamdulillah. >> And you know, Subhanallah and um what's funny is that usually I have a particular like structure on how I conduct the podcast and how we start and everything. And this has been so natural. I'm going to keep all of it as it is. >> man. >> 110% and subhanallah I I I I I want to let the listeners and viewers in on something. This is This is amazing, subhanallah. One thing that I've started to do in the Baraka Blueprint is specifically to talk about how uh people that Allah subhana wa ta'ala has given success in their different endeavors and affairs, how they design their lives. Because for me as a project manager, I believe the most important project that you can manage is your life. >> 100%. >> So, designing it and applying the project manager's mindset is key. And I want Why am I saying all of this? Because when uh our brother and Ustadh Mashallah when we had the chance to meet up and I get this random message on LinkedIn so unexpected, subhanallah, saying, "Hey, I'm on my way to Dubai." And the alarm bells are ringing and I think yallah bismillah bismillah come on come on find the studio, guys. Of course, it's U Pod. the thing subhanallah is why again leading to the one moment saying do not book at noon CET. This was a non-negotiable. Why Why am I saying all this, subhanallah? It's because when we observe people that Allah subhana wa ta'ala has opened doors of success for them and especially those that truly understand what it means. It's not a question of talent. The The thing with natural-born talent is something that needs to be scrapped away. More often than not, it's not true. And I've seen that especially with the book Peak and by Anders Ericsson. Uh it's about hard work. So, one of the things I wanted to talk with you, Habib, is how you particularly design your your entire life OS, your operating system. >> Easy answer. >> Around my son. >> Allahu Akbar. So, like a lot of people like a lot of people who follow me on LinkedIn, like I mentioned it maybe once or twice like the real reason I got on LinkedIn, right? I got divorced, alhamdulillah. I was just, you know, very much in need of just writing a lot and just sharing a lot. And LinkedIn was like a perfect platform cuz I'm a teacher by nature, I'm a teacher like that's my profession. And LinkedIn was like the only platform where you can actually share stuff where you don't have to dance and do silly TikTok stuff, you know? when I was figuring out when to post, when to do certain things, when to actually have my coaching calls and, you know, meetings with my clients, I would always say, "Look, when do I first spend time with my son?" Cuz at that point, during that, you know, very hard period, >> It's probably >> it was pertinent for me to first spend time as a father. >> And then everything else. Then the business and whatever else comes. To this day, I keep that same, you know, same exact schedule. So, when people ask me, you know, "Why have you chosen 12:30 p.m.?" That's standard European time, Central European time. And I just tell them, "Cuz I had to always pick up my son at 2 p.m." >> That's the only literally the only reason why I picked 12:30. >> Yeah, sure. You know, I was sitting and thinking saying, "Okay, maybe like maximum engagement time and like all this." Allahu Akbar. >> And a lot of people the other problem is a lot of people over the years they have copied that same exact time slot for their posting now. >> They also have their son to pick up at 2 p.m. >> Yeah, exactly. And then they're now The problem with picking your posting time on LinkedIn. So, just just for context, what I coach to people on LinkedIn and how to actually manage your content and branding is you always got to pick a very fixed posting time. Think about the news, right? The politics, the news on TV. Typically around the world, it's always 7:00 p.m. >> Yeah, yeah. >> 7:00 p.m. So, what does the entire family do 6:58? >> around the TV. >> They're not coming in front of the TV on the sofa, on the couch at 7:01. They're already waiting at 6:58. >> Channel is tuned in already. >> And I understood, exactly, for me to build this level of brand, this level of trust, and ultimately this level of community globally, I needed to have that same psychology within my content. So, when I pick a posting time, I got to stick to it. I got to stick to it. It's like prayer. You can't choose when you're going to pray. You got fixed prayer times. For me, it's like the same thing as in business. If I pick something to stick to, then it becomes much easier. It becomes 100 times easier when you already know when you're going to when you have to do it, >> right? I had to basically just stick to it. And it got again, it got so easy to the point where I don't even think about doing anything at that point. My family knows from 12:30 to 1:30, I stay for 1 full hour just to comment on LinkedIn. Whatever I'm publishing, I'm staying for 1 full hour. That's why I'm so against automation cuz it's me always staying, commenting for 1 full hour with hundreds of people. So, basically, I don't do anything. My family knows. >> Do not touch him. >> From 12:30 to 1:30, he does not exist. He's somewhere else in the online world. Do not touch him. He doesn't exist. My friends know this, too. My clients know this, too. You can message me. You can try to call. I don't exist for that 1 hour. It's just for my business. It's just for my community, and it's just for everyone who's learning from me all around the world. 1 full hour. And I only do it from Monday through Thursday. Again, because Friday, Saturday, Sunday was typically the 3-day period when my son is with me 24 hours. >> Masha'Allah. >> So, it it's literally all around him. Uh for people like who are wondering like why 12:30? What's the best posting time on LinkedIn? Whatever you choose for your life. Whatever you can stick to. Cuz then what ends up happening is you pick a posting time based on some algorithm report, based on some research, based on what's Yasmin doing? When is he posting? Let's copy that. But then you start to hate it. Cuz it doesn't fit your lifestyle. Maybe you got to pick up the kids from school, from training. Maybe you got a meeting. Maybe it's lunch time. Maybe you got to go to the gym. Maybe it's prayer time. Right? And then you start to hate it. And then I get all sorts of excuses from clients. I call them excuses cuz that's truly what they are. I don't know how to stick to LinkedIn. I can't stay consistent. I don't enjoy the process. It's too much. It's too big of an obligation. It's too big of a time commitment. And I just ask them, well, when are you doing it? And they're like, "Oh, I picked your time." And I'm like, "Well, do you have stuff to do at that time?" And they're like, "Oh, yeah, so much to do." And I'm like, "Well, why are you doing it then?" You know, just pick a different time when it actually suits your needs. And that's as simple as it is. >> So, it starts by designing your schedule, basically. >> It's So, for me, it's never, you know, work-life balance. It's always the other way around, life-work, always. Like life comes first. >> Cuz typically we have this conversation right now, you know, 21st century, everyone is working online. And especially after COVID, a lot of people were home and they couldn't balance when to work, when to actually have family time cuz it was all merging together. >> Exactly. >> So, this entire conversation around work-life balance became a thing. >> Mhm. >> And I always found that little phrase very weird, work-life. How is work first? Life should be first. It's life-work balance. Work is secondary in that conversation. So, that is how you design it. Everything around your business should basically be designed around your life. I've always tried to do it that way, even before LinkedIn, like this is year 17 for me now in the online world. It's year 17. Even before I was on LinkedIn, even before I was doing any of this, I was a copywriter, brand strategist. I was on platforms like Upwork for freelancing. Before all of that, even without Upwork. So, how I was doing it back then was the same exact thing. I would basically, because of my clientele, I could have had a schedule during the day. But, then it would be like a very weird combo of US clientele in the US time zone, and then me trying to navigate it all over here and, you know, I I live in Bosnia. So, what I would do is I would have the entire afternoon free for my family, for my activities. But then, my nights were half sleeping, half work. And then, my very late morning was again for sleeping. I had like two full sleeping. But But here's the thing, though. I made sure that, no matter what I was doing in the business side of things, I still had time for the family. I could have easily accepted the other working hours for, you know, US working hours are typically like early afternoon to late afternoon in Bosnia. That means my entire day is gone. I only have like the early mornings for that. And then, at that point in life, the early mornings, due to other things in life, weren't an option because of life obligations. So, life always came first. >> You are leading me to so many follow-up questions. So, okay. >> Ask away, man. We got time. >> 110% Subhan Allah. And I'm I'm I'm I'm I'm trying to sort through all of them. So, let me instead do this. We had a very fun gathering yesterday. >> Yes. >> It was amazing, Subhan Allah. And uh is the is the first time I actually met you. The The first and official time I I you is when I saw you from afar in Dubai Mall and you were going through the the the crowds, Yanni. But official time is yesterday. >> That is actually very true, but it doesn't feel like it's the first time. >> That's the thing. It doesn't feel like the first time. 100% and I was I was processing it as I as I went back yesterday and I told the wife, subhanallah. She's like, "How was it?" I was like, "It was cool. It was fun. I met I met so many wonderful people and you had a good time." She's like, "Okay, but you aren't telling me more." I was like, "Yeah." But how was it How was it like meeting for the first time? I was like, "Actually, I don't feel like it, Sarah." >> Yeah. >> And then >> But let me tell you. Like let me just stop you right there. That precise feeling that you're describing right now, it's precisely because of zero automation. >> Ah. Yes, I know. >> Every single time you speak, in this case to me online, it's always me. No one else in the world has access to my LinkedIn. No one else. Even at this stage of my business, my career, no one else has access. I have never had a virtual assistant. I have never used AI for commenting. I've never used any shortcuts or automations for commenting and I never will, inshallah. Because it's always me. You can't automate You can't outsource the most human part of business, which is interactions. You can't. And that is why when you meet certain people who you follow online, who you deem influencers, celebrities, you know, big trust people like businessmen, when you meet them in person, the energy feels off. You want to know why? Cuz you never actually spoke to them. You spoke to a machine. You spoke to a bot. You spoke to a VA. Exactly. And I'm very much conscious of that and because I run truly a global business, I coach a lot of people. I have a lot of students, right? I'm very adamant about all of those me interactions actually being me. I I really don't want to lose that. I don't want to lose that and you're not the first person to say that as pompous as it sounds. You're not the first person to say that like, "Hey, we met for the very first Like we see each other for the very first time." But we've already met. >> We've already established trust, love, and relationship already. >> You're right. >> Even though we've never seen each other in person. And that's really why I love doing what I do. It's It's It's just amazing that you can have that sort of relationship feeling, but you never see someone face-to-face. It's just amazing. >> But speaking about what you do, yesterday you said one thing that I think sets the story arc for Yasmin Adzhich, the final LinkedIn boss, Mr. LinkedIn. But on a serious note, you said something that was very interesting, subhanallah. And it's the first line that sent me on this processing, thinking, buffering Not that I wasn't paying attention before, yani. But what I'm trying to say is this. You said one thing that just stuck with me. You said everything is about writing. Everything is about writing. >> طيب I want to start there. take me Take me through this journey. We're going to walk through the journey of the why, the the the system you're setting up, and the layer of baraka. طيب نبدأ ول Let's start with the why. When did you realize that words had power? >> Do you want the real answer? >> I want the unfiltered Yasmin >> When I heard Tupac Shakur for the very first time in 1998. >> I keep asking of course. >> Genuinely. I I I Again, I was a little kid. I was 6 years old. Um I was born in 1992 in the middle of a war in Bosnia. And at that point, you don't have the internet. You don't have satellite TV. You don't have anything, right? You're You're just You have what you have. Alhamdulillah, you have enough. And you're just trying to survive. The war ended, everything's getting rebuilt, everyone's getting back into place, the families are, you know, finally at peace. Everyone's growing. And I remember sitting with my family, they don't even know this, they don't even remember this, but I remember this moment in time. 1998, we're sitting at a cafe somewhere. I just stopped for a second cuz the signal kept coming in. And I hear it in the background. Wisconsin. And I just remember this little thing like coming in and it's words that are rhythmical. It's not instruments, it's words. And I just fell in love, man. Tupac was the one who put me on listening um to music. Astaghfirullah, but it is what it is at that point, you know, as beneficial as it was to also learning foreign languages. I'm not a native English speaker, and a lot of people can never guess. You know, I I was just on my US tour a couple months ago and I was fighting with people from the US like, "No, there's no way you're not an American." I'm like, "Bro, I This is like literally my first time here." And they're like, "No, no, there's no way. You got Where you from? Where you from, man?" I'm like, "From Zenica." Bosnia and Herzegovina. They're like, "No, no, no, no. Where you from here?" I'm like, "Dude, I've never been here. This is my This is my first time here, you know." And it's like they pinpointed to like Detroit. I'm like, "Yes, Eminem." Like that was my, you know, favorite rapper growing up after Tupac. But anyhow, that was the first time I realized >> Turban, you're giving me many follow-up questions about your choice of music. >> You asked the question. Where does Where does the why come from? >> me. >> So, that was the first time I realized words had power listening to Tupac genuinely. When I heard his level of vocal prowess and the power that only words had, minus the instruments, right? Just words. And how you could actually use them to influence others. At that point in a good way, right? As thuggish as he was, Tupac was actually doing good work with his hip hop, you know. He was like very inspirational, very motivational. And I love that. And then growing up, obviously, you had Dr. Dre, you had Eminem, you had 50 Cent. All of those like top top lyricists, very very great vocal power figures over time. But then that's how I mastered English, by the way. That's how I literally learned English. I would I was so in love with learning the English language. I would steal my brother's notebooks from his English class. He was 3 years older than me. So, he had English after school much earlier than me, right? Much sooner. I was just in freaking kindergarten at that point. And I would when he would come back from school, I knew like that was his English class. Like I would go to his little backpack. I would take it out. I would study it. And I would bring it back to his to his backpack. He wouldn't know. >> That's young. >> That young. >> That young. But there were a few times when I actually forgot to put it back. I forgot to put back the English notebook. And he would go to school Yeah. He would go to school and you know, he would be ready for class cuz he's thinking I got my stuff packed for tomorrow, but he doesn't know that his little brother is stealing his stuff and learning. So, anyhow, there were there were a couple times when I actually forgot to, you know, put it back. I fell asleep with his notebook on the Yeah, never mind. Yeah. That's the halal. Oh, I So, anyhow Exactly. Um yeah. As as far as like the next step of that, it was just learning languages. And at that point like I was just inspired. I want to be a rapper. That was my life goal. I just want to become a rapper when I grow up. You know, typically like back then you would hear "What do you want to be when you grow up?" I want to be an astronaut. I want to be a firefighter. I want to be a doctor. I want to be a lawyer. Every single person who asked me, especially in our small villages, right, in Bosnia, it's like "What do you want to be when you grow up?" I want to be a rapper. I want to make music. I want to write for a living. And I was I actually did become a rapper. I got six albums behind me. >> Oh, wow. >> Yes, six albums. I I was doing it for quite a few years and you know, I was on MTV. >> Important question, how many chains? >> Zero. >> Really? >> Yeah, it wasn't my style. >> Okay. >> my style. >> I respect that. Um Yeah, six albums, X Factor even, you know, MTV. I was in the media a lot back then. Yeah, I had like an actual musical career back then. This was during my college days, during university. But then, when I graduated, I became a teacher. I would at one point I was fluent fluent for the, you know, lack of more usage and then I forgot a lot about a lot of those languages. Um in seven languages at one point. Um but English and German were, you know, always the priority for me. So, the English one I learned it through, you know, Tupac, Eminem, 50 Cent. German through Bushido, Zido, Semi Deluxe, all those German rappers. Whoever's listening and who loves hip hop, they're going to know. Um so, when I graduated I was working as a teacher and throughout my entire college education, I was also just writing on the side. Even at that point like I was online, I was working, I was finding like extra jobs. Um >> Masha Allah. >> Just writing, you know, I was just trying to help fund my university. That's literally why why I did it. And I can I can get into that story, but it's it's a long story. Um and then after I graduated, I worked as a teacher for a few years. Alhamdulillah, did really well. Um but then I realized there was no future in education for me. Um I was doing Alhamdulillah, I was doing really well. Like I was a trailblazer when it came to education. Uh to the point where I in my first school where I was working um I just didn't do it by the book. Um I literally by the book. I did not do it. I found it very old outdated and it wasn't beneficial for my students. >> I Alhamdulillah, I was a really I still am. I was a really good teacher. And I wanted the best for them. So, I didn't do it by the book, I did it my own way. First year of school my English department, me and and brother Enes, we were doing in 200 plus medals, gold medals and awards around the world with our students. 200 plus. It was It was nuts. And yeah, next year next year I want some international awards for the teaching. And I retired. Cuz the question came up, you know, you're doing so well as a teacher, you're doing it globally. What's the next step? You know, that standard question. Where do you see yourself in 5 years? And wallahi, it was the answer was same exact spot. No up, no down. You're stuck. And luckily, alhamdulillah, I realized it very, very, very early in that teaching journey. Cuz the education system is stuck. It's not moving anywhere, unfortunately. And as much as you are trying to move forward, the the system is lacking behind. Like it's just not coming up to you. And that that was a fact. That is still a fact. So, I left teaching. And the first day I left, like someone asked me, "What are you going to do next?" I'm like, "I don't know. I'll figure it out. Inshallah." You know, I'll figure something out. And someone mentioned to to me at that point, like you should go do the Upwork thing. And I'm like, "What's Upwork?" I had no idea what Upwork even was. I had no Exactly. Exactly. It's like it's a It's a freelancing platform. You know, like you can like whatever you've been doing for the last like 6, 7 years already online, like you can actually go and have real people pay you, like companies, firms, like they can pay you and have, you know, contracts sent to you to do actual work. I'm like, "Really? That's a thing?" Cuz at that point the word freelancing, like it wasn't a thing. It was a myth. You know, like we literally never used that word, freelancing. It didn't exist in our vocabulary, in our culture. So, someone told me, you know, like you should try freelancing. I'm like, "Eh, it sounds like a scam, bro. It's like it's a crypto scam, you know? It's like a pyramid scheme." Yeah, exactly. Like freelancing, whatever is that. And then I actually went to Upwork, upwork.com back then, different platform than what it is today, but I registered and just within a couple of weeks I got my first project. that kicked off a snowstorm of just work, clientele. And obviously the more I've grown in the industry, I started out as a copywriter. First I started as as a blog and article writer, then as an ad copywriter, then everything copywriting, websites, emails, funnels, literally everything. The more you understood how the entire funnel worked, the more you got into marketing and brand strategy. Then I became a brand strategist, did really well there. Then after brand strategy you kind of get into the point where people ask you to coach them and and or coach their entire companies. Like now you got to teach our teams how to do this. Sure we can pay you to do it, but can you teach us long-term and become an in-house consultant? So, you know, started an online agency, blah blah blah. But then came the point where it was again, all the things we referenced in the beginning, Corona, divorce, and it's like what do you do now? Like you've got the success behind you, you've got the clientele, you've got some experience, you've done the freelancing thing, but it's not sustainable. You don't have any social media presence. Like that was the kicker. It's similarly to what I've kind of unlocked for teaching where I felt like hey, you're stuck. As good as you are doing, you're stuck. So, I had to get some social media presence and I got on LinkedIn and the rest is history. >> Tayyab, I'm going to ask you a question and feel free to expand on it however much you want. Feel feel free to even backtrack in this lifetime timeline that we're talking about. There's one thing that I found very interesting from our conversation yesterday. >> Also, can I just interrupt you for a second? For the people who don't know what we keep referring to yesterday. >> Special occasion. >> There you go. Yeah, exactly. So, I run a global community. It's a brand and business coaching community. It's called Link Up. The number one community in the world. I will always say that. And that is it. Actual testimonial for you. >> Correct. >> Um so I have members from 64 countries. >> 64 countries. Uh and those are countries of you know where people live, not origin countries. Where you're from. Right? Then it would be in the hundreds. Um so 64 countries are where we currently operate in. >> Alhamdulillah. >> And every now and then like I'm traveling a lot for my keynotes, for my presentations, for my workshops, for client meetups. I'm traveling a lot, alhamdulillah, all around the world. So whenever I go somewhere I make it my mission to just send out a message and let's organize a meetup. And typically around the world because I'm not at home like it's not as official, it's not as branded of an event. Right? So it's typically like impromptu, informal gatherings like we meet at a burger spot. We meet we we meet at a co-working spot, like a cafe. Yesterday we met at a cafe {slash} co-working, something like >> {slash} furniture store {slash} clothing store. >> but it was it was very common, it was very fitting >> Very people. >> for our yeah, for our gathering. >> So I just sent out a message to all of my Dubai connections and my Link Up members from Dubai. And I was like whoever wants to meet up, I'm I'm I'm willing organize a It's it's much simpler for me this way than versus meeting everyone individually, you know? And a lot of people came, alhamdulillah. >> Um in in Bosnia I do these much more officially. >> All of that's no automation by the way, but continue. In Bosnia, yeah, we do these meetups more frequently and more officially cuz I'm bringing people to my country. And one of the cool things um that we do in the community, in the Link Up community is every quarter we reward one member with a paid trip, fully paid to Bosnia. >> Hotel ticket and you also get in-person coaching from me. But then what started to happen is because we're such a like tight-knit community, we're very close like all of us as big as we are, hundreds of us. Um whenever they ask like so when's the winner coming to Bosnia? I'm like why are you asking me that? Because we want to come too. And we started organizing. That was like how the meetups came about. I didn't even think like when I launched the community I didn't even think of organizing these meetups. I just wanted to bring like one person every quarter. That was it, but no. First time I did it, I think slightly less than 20 people showed up because it was like very short notice cuz they like literally told me like what are what are they coming like in 2 weeks? Oh, we'll come. And then people from Japan are flying in, Pakistan. >> Yep. We're documenting all of this. We have all the photos, all the videos and we're filming like mini documentaries. Literally, people are Imagine that booking tickets from all of these places just to come and meet you in person. >> Uh border control must be so confused. >> Oh, they actually know they actually know me very well. And that's again, that's another story for the diplomatic diplomatic passport. Yeah, there we go. Foreshadowing. Um yeah, we did the first meet up in Bosnia. It was slightly less than 20 people cuz it was so such short you know, short notice. The second one, I went to New York City. I sent 50 DMs, 35 people said yes. We literally organized in less than 24 hours. The meet up. We rented out this beautiful space right across Times Square in New York City. Uh we played ping pong, we talked, we we later afterwards we went to my hotel. There was this big like um seating area like on the top floor, a terrace rooftop. It's not a bar, it's just empty, but we brought pizzas and we all hang out hung out. So, we had less than 20 in Bosnia first time. We had 35 in New York City second time. Then we did it another time in Bosnia. Um and we had 70 people from 22 countries. 70. >> And fourth time now in Dubai around 10 I think, nine or 10 or 11. I I still haven't checked through the photos. Um but I will say 10. But it was this was I feel like even less than 24 hours. This was like more like 10 hours. I I texted >> I was on my way home >> I texted you at 11:00 p.m. Cuz that's when I came back to the hotel. >> later that I was there. >> Exactly. Exactly. I texted everyone at 11:00 p.m. I was like, "Look, we're going to meet around noon tomorrow." And a lot of people came A lot of people also came from the other Emirate. >> from Dubai, Abu Dhabi and they were some were were actually just flying through. >> Subhanallah. >> Yes, and they still showed up. Anyhow, for Bosnia, the next one is already scheduled in a couple months, and we already have, I think, close to 40 people. But this is non-Bosnians. This is just people flying in. But then also Bosnians and the locals, they also come in. Um so, I think I we might actually break the record for more than 70 people. >> Ya rab. >> And yeah, we already have something scheduled for Singapore, going back to the US again, another one in Bosnia later in the year. So, some people are already booking their tickets for August. They're sending me screenshots for the for the other one. Alhamdulillah. Um I totally forgot what the question was, but >> Don't worry. The The The question pivoted. >> Exactly, but we started Yes, we were talking about the context, like how we met yesterday, what the occasion was. So, it was Linkup Global Meetup, and I just love meeting my clients, my students, and just my community members in person. >> I think Subhanallah, what you just described and the way you portrayed it, this is exactly why I love to look at life as a story. The We're all characters in a story, right? I was going to ask you about something completely different, but you know what? Let's do this instead. >> What was What was going to be the other question though? >> The other question was going to be a little bit more about your because you mentioned something to me, which was that your Subhanallah, your love for writing is so much more than writing. It's more of the words because you were You were telling me that you went so deep that you were even looking at like the placement of the tongue and how certain sounds are formed. So, you know what? Sure. I want to understand something, Yasmin. Some people, they want to learn a skill. I especially for me. Tayyib? حبيبي I want to start first and iterate later. تمام I want to do what's I I I I want to do what is required for me to be able to monetize a certain skill. طيب you you went so deep that you even studied that. Why? >> I was a student of languages. That's that was my major in the university and it just so happened that back then um I'm so at the same exact time just think about the timeline for me at that point. Like so many things kind of converged into one period of my life and I learned so many skills that later became transferable skills to all of my other careers and all of my other businesses. So at one point in life during my uni years while I was in the university I was writing online. I was being a musician. I was a rapper. I was in the studio a lot. I was studying languages and linguistics. And I was working my way up to becoming a teacher. All at the same time. So then when you take into consideration all of which I listed everything that's in common for all of those things is writing. >> Writing and psychology. >> So for someone like me who has a habit of writing every single day. I've been writing every single day man for 17 years now. Every day. I have to write something. I don't care what it is. If it's a small note, small inkling, LinkedIn post, a song back then, right? I don't care what it is. I just don't know how to not write. Sometimes I can't even go to sleep. Like I'll just I'll just have to pick up my phone. I have to write something. I have to write like a one-liner, a powerful statement, you know, that I'm going to use for a post or for for I don't know for something. So writing for me has been a part of my life for so long that I just don't know how to do it without it and I apply it to my business because later on I actually had understood the true power of it. All communication is writing. All communication, it's writing. It's words. Even when you take a look at the Quran, it's in its written form. Of course, for all of us, not for the prophet Muhammad. >> Peace and blessings be upon him. >> But for all of us, it's in its written form. So, words truly do have power. And how you communicate with people, you can either say so much with so little, or you can say so little with so much. You can also go as deep as you want. You can also confuse the hell out of everyone. It's totally up to you. So, for me, mastering communication was a key skill in life. And it came through writing primarily. This is why I always say, if you want to master good communication, you have to write. You have to write. Not AI writing, not using tools for this and that. Sure, if you want to use it as a shortcut for like the first few weeks just to get you started, do it. But you're no longer a beginner after 2 weeks. You can't use that excuse anymore. You got to write. You got to use your thinking. You got to use your brains. But then afterwards, what happened is the more you start to write, the more you get deeper into human psychology. And I am in love with psychology, man. Like that is that is that is that is my business. Psychology, understanding buyer patterns, understanding behavior on social media, understanding sales negotiations, understanding how we as humans behave, and how you can influence the other person to take the best decision for them, for you, for others. Like that is literally my business. When I say brands in business coaching, it's literally 99% psychology, 1% platform. In my case, LinkedIn. >> Tayyab, I want to talk to the writer. I want to talk to the storyteller. Can you tell me a story that shaped the brand and the character, Yasmin Ali? >> Oh, absolutely. Just haha. How um How I phrase this? How do I phrase this so it doesn't come across across as really bad? So, I didn't always have a clear vision of what my brand, my personal brand, and my business brand was going to be. But, believe it or not, religion for me played a huge role in that. Like for us, as you know, doing anything that is on the topics that are forbidden for us, like alcohol, pornography, dating. And then going deeper into, you know, more Of course, yeah. We don't got to list out all of those things. During the years, as I was kind of climbing through the ranks and soaring on Upwork, and I was getting more popular with the clients, and then Fortune 500 clients, like big brands, big companies, a lot of people paid attention. Like I was just getting invites at that point, like invites to jobs, invites to interviews, um left and right. Alhamdulillah. The problem was it was so easy to fall into the trap of accepting something that is really well paid, but isn't fully aligned with your lifestyle. And my lifestyle was, let me keep it halal. >> There was I I've mentioned this story in the past. I I can literally pull it up right now and send you the offer. There was an offer for 20,000 euros per month. And it was actually a a client already, but the way the first job that we have done, it was for his personal brand. It was for for his, you know, first business, but then he also told me like, "Dude, I have these other businesses, these other websites." And those websites aren't necessarily PG-13, >> Oh. >> I get your drift. >> Exactly. So, he offered me like, "Look, dude, like you've done an exceptional job for me here. Like I know you're going to kill it over here. Cuz and then he told me like you don't have to be in contact with all the content. Like you're just going to do the writing and I'm like, "My man, sorry, but if I enable you to do that, I don't have to look at any of these things. But if I just enable you, I'm participating. I'm as guilty as you are." >> So, that was like the very first like super big contract where I was like torn. Dude, like 20k euros. You know what that would do for my family? >> Per month. Per month. But then It was It was a conversation I've had with myself for about 10 seconds. Like this feeling that I just now described, it lasted 10 seconds. >> take long to try to justify it for yourself. >> 10 seconds, wallahi. And then I just told him, "I can't accept it out of religious reasons. I hope you understand." Like I will help you with the business, the brand, but these companies I don't care about them. I don't want to touch them. They're They're not for me. And the dude took 5 seconds to respond and he just said, "Respect, Yasmine. I respect that." And then he He even like we continued, you know, working on his regular stuff like the business. Like he's got actual good very halal businesses for some reason, you know, he's just in the trap of doing all of that on the side. So, he He didn't take it the wrong way. And often times that Why am I telling you this this story out of all the other stories? Often times we are scared of our like environment perceiving us as wrong. Like you're trying to avoid the wrong thing and you're telling them, "Look, I will say no. I'm wanting to keep it halal in my life." But there's this little voice in your head telling you, "Dude, they're going to think something's wrong with you if you say that." >> You're weird, yeah. >> Yes, you're going to be weird for all everyone. And that kind of pushes you into saying yes. Wallahi, I never had that problem. I I've had like other offers as well throughout the years where it was like it wasn't even black or white. It was gray. Like CBD oil. Even in Islam, like CBD oil is right in the middle. Like there's not a clear opinion that no matter how much you search cuz it's a new thing. There's not a clear opinion on whether it's permitted or not cuz for medical purposes for this and that, but precisely because of that, I couldn't say yes. Like I don't know if what I'm doing is halal or not. I don't know if it's correct or not. I don't know if like you know, I'm doing it for my own gain and for a lot of punishment down the line or if I'm just genuinely doing a good thing. It wasn't clear. And even to those things I would say no. And I kid you not, every single time I've said no to those Less than 48 hours every single time. And no matter how much you feel like, "Hey, I just want to do it for the money. Like I want to do that, you know, quick win, quick cash grab because it's going to help me out in the long run." Just don't. It's not worth it. And if you put your trust in him, he's always going to open the door for you because he already has a plan for you. Yeah. You saying no is part of the plan. You just got to say no. You just got to trust the plan. So yeah, that's that's definitely the story I would highlight that has shaped me over the years. Um I've just always tried to keep it halal in the work. Um never try to cross that line anywhere and not even get to the, you know, near the line. it's been a blessing. It's been barakah left and right. >> And your risk is written for you. Your sustenance is written for you as was said Subhana Allah by uh some of the early predecessors when one of their belongings would get stolen and he would say, "You know, Subhana Allah had he asked me for it, I would have given it to him as a gift." So the risk was written for that person, but they get to choose in which means they're going to be well tackling it, you know? They they they they they they can choose exactly how they will approach that sustenance. >> Let me Speaking of that, we spoke about automation this morning, correct? >> And we spoke about automating the most human part of business, which is human interactions. >> I just thought of something I commented on like an hour ago. Let me find that comment. There we go. It's already got It's already getting engagement cuz I really hit the nail in the coffin. >> On LinkedIn. Like literally the thing you're describing. Like if he if he had just asked me for it, I would have given it to him. Like we're not looking for shortcuts. We're not looking for, you know, stealing attention, stealing visibility, stealing the win, stealing followers, stealing this and that. On LinkedIn, that's a big problem. A lot of people are looking for shortcuts. They don't want to put in the work, even if it just means asking. Just ask. Just It takes 5 seconds. there's a a lot of problems on LinkedIn regarding people having low engagement on their posts. They're not getting a lot of views, and they're not getting Even if they do get a lot of views, they're still not getting a lot of engagement under those posts, meaning people commenting and people actually talking to each other. I mean, that's the truth. >> tackle that issue for myself. I don't think I'm busy enough. >> but here here's the thing. I wrote a dialogue. It was just four lines as a comment, and it's already popping up. I actually might just post this today as a post. Literally just this. We'll see. >> I wrote, quote, "I want more engagement on my posts." Quote, "But are you engaging with others?" Quote, "Seriously, who has time for that?" >> Ah. >> The same people you expect to find time for you. >> You don't post and ghost. You got to give to get. >> Yeah, of course. >> to ask to receive. You can't just take, take, take. You can't just expect, expect, expect without taking the first step first. It's it's You know, it's a I I call it the givers get mentality. That's my quote, like my favorite quote. Givers get. And it's so simple in life. If you want things to come to you, first you got to give out into the world. There was a nice quote. I forgot which actor it was. It was an interview, but it stuck with me, man. It's It's like the wisdom of life unlocked. And I totally forgot who it was. Timothy Chalamet or something. I I have no clue. The quote is, "Life comes from you, not at you." Meaning, life comes from you, not at you. Meaning, what you put out into the world is what you're going to get out of the world. You can't just exist and expect for things to happen to you with no action. You can't just feel like you're entitled to good things without ever doing good things. You can't expect for people to show up for you if you never show up for other people. Life comes from you. Success comes from you. It isn't just given. It isn't just rewarded for no reason. That truly to me just unlocked a whole new level of wisdom in terms of the givers get mentality. Be out there first. Do the work first. Give to people. Give, give, share, share, help, help, influence. Then expect something good to happen to you. You can't expect possibly to just take and then, yeah, this was meant for me. Similarly to what you described, they were stealing it, but they could have just asked. It was that simple. Subhan Allah. >> The Quran states this perfectly. Subhan The human being gets that which they strive for and chase for. Like, you have to put in the work. And whatever you've put the work for, that's going to be reviewed. That's going to be rated. That's going to be asked about. Subhan Allah. >> Whatever you're chasing is already chasing you. >> Now, which direction are you going? >> Uh >> See? That's one of the wisdoms of life. It's like, you just got to pick the right direction, man. If you're just looking for a shortcut, whatever's chasing you is also confused about where to go. You see, it will never find you. >> Getting this weird image in my head and I was like, well, you're right. >> You know, whatever's chasing whatever you're chasing is already chasing you. Like whatever you want is probably already written for you, man, whether you deserve it or not, whether you're going to get it or not. Just got to work towards it either way. >> Allah Mubarak. >> Just got to work towards it, man. >> So, let's talk about the working towards it. >> Yep. >> طيب, now we have established the the character. Yasmin Alij, طيب. I'm very interested in knowing how you design your life and week and your outputs. And you gave us some insights. Gave us insights in terms of how you negotiate how you how you schedule, sorry. With that you have your non-negotiables. You set those first. You make sure your priorities are there. I want to know one thing. What does a good week look like for Yasmin Alij? >> A good week for me looks like I wake up for Fajr every single morning. >> I don't miss it. Whenever I miss Fajr, man, I feel so bad. Sometimes you're just tired. Sometimes you're traveling. Like for example, this week, you know, I arrived at the hotel at 8:30. And I was in the immigration line at 6:30 during Fajr. I can't pray there, man. So, it was but I was in Musafir, so technically I can postpone it a little bit. Yeah, that was that's the first thing. Waking up early, doing what you got to do. >> Seek your sustenance first, right? >> Ah, yes. >> Then go and find it. Um the other part is I really like to do a lot of work in the morning. First, like just tackle it, whether it's going to the gym, training, whether it's going do my meetings, doing any admin work, you know, paperwork, doesn't matter for the business, doesn't matter what it is. Like I like to do a lot of stuff early in the morning and I like to do a lot of stuff in the >> Shorting. >> Um and then closer to noon I take a break, probably for prayer. And 12:30 posting time on LinkedIn, of course. But this is only Mondays through Thursdays, always. Like those are my working days. I don't work um, the weekends, Friday, Saturday, Sunday. Um, three-day weekends. Alhamdulillah. Now I'm blessed to be in a position where I can actually say I don't want to work three days out of the week. This wasn't always like this, just so we're clear. This is today. Um, but we have >> god, you really are the four-hour work week. Monday through Thursday. >> Four-day work week. >> But every day is 1 hour, right? >> No, I'm I'm I'm just saying I'm trying to oversimplify it, man. >> For the four days I genuinely go hard. Like I go really hard, but I take my break times during the day for my family and for my son, always. Always, always, always. But yeah, early mornings crucial for me. LinkedIn time has to be there. Later during the day I find time for other meetings, webinars, coaching sessions, live calls with my community, um, interviews, podcasts, you know, whatever we're doing. Um, and then late at night, um, before I go to sleep I like to spend time communicating, emails, um, messages, community questions from, you know, my members. Um, communications are for the end of the day. Um, I started doing that 2 years ago because I noticed early in the morning, like I have all these other things to do, but then messages and emails keep piling up and I never actually get to them. And then they pile up for two, three, four days and then I just made this commitment. Before I go to sleep, like late, very late in the evening, I will have one full hour. Similarly to how I have one full hour for LinkedIn, I have one full hour just for comms, just for communication. So, you know, emails, inquiries on the website, LinkedIn messages, all of that. So, yeah, late at night. And that's it. And that's it. That's literally the work. Um, I get to, you know, spend a lot of time with the family. I get to have a lot of time for myself, for other activities. I get to work a lot, go really hard, and um right now my processes are pretty, you know, well optimized. So, I do a lot of stuff really fast. And with my clients, you know, I have my own frameworks, I have my way of approaching business and approaching their businesses. So, it's like within 1 hour, I call it a power hour. I've called been calling it a power hour for like 5 years now because it truly is a power hour. Like within that 1 hour, we achieve so much, man. And they know it. Like they know it. They're waiting for it. Like sometimes it gets it's booked out 6 months in advance, I kid you not. Um and they know like once that power hour starts with Yasmine, we're going to achieve a lot. We're going to do a lot of work. And do they do get their homework later on, they can always message me for feedback. But that's essentially how my uh you know, Mondays through Thursdays look like. It's just going hard 4 days, still finding that balance for your, you know, self and sleep as well. And then the last 3 days of the week, do whatever you want. Just either spend it with the sun, either go somewhere, take a trip, unplanned trip. I love taking unplanned trips. The Dubai trip technically right now wasn't planned. Like I texted you a night before. I actually booked the tickets the night before and the hotel the night before. So, but yeah, this is Alhamdulillah, it's a blessing. Cuz when you're in control of your work, when you're in control of the time, when you're in control of what you do and how much you want to do to the point where you have the luxury of saying no to certain things, to new things, to more money, to more clients, to more development. You're just not pressured. There's no rush, you know, ever. >> So, I'm talking about control. That that that tells me that you you review and measure. You There are certain things that you review and measure on a frequent basis. >> My measuring process is actually very easy. >> There's a line here in the middle. The line is called more than enough. Okay? A lot of people who are chasing more business, more clientele, more growth, more money, >> they don't know where the line is of look, I have more than enough sustenance, wealth, money, clients, development, growth. >> So, what KPIs are they? >> For me? >> There's no KPIs. I have enough revenue. I have enough I have enough clients. I have enough growth where I'm not worried about where my next paycheck is coming from. I'm not worried about oh, let's get the next round, bro. Let's find 50 more leads. Let's do 20 million this year. I don't care about that. I really genuinely don't care about that. I have cuz it stems from how I grew up. I come from a very small country. I come from a place where we didn't have much. And I'm not pressured to own much. I don't care about owning mega mansions and Ferraris and Lamborghinis, man. I I've had this conversation with my colleagues in the industry a lot of times. So, it's also part of the reason why I live in Bosnia still. Like I can Here we are and we're in Dubai. Like I can travel anywhere anytime I want. I can go anywhere. Pretty much whenever I want. In the middle of the night, I'll book a ticket, I'll go. In the middle of the night, I'll fire up my car, I'll drive. I don't care what it What it is and where it is. But, in terms of just being satisfied, that's where a lot of people they don't have it. They don't own it. They don't have that skill to be satisfied. They don't know where the line is of this is enough and this is a lot. They don't have that line. They don't have that perception of life at all. And they just keep chasing a lot a lot more more more and they never find it. I stopped chasing. Well, I I stopped chasing. I found my enough. I've gotten enough to the point where I'm comfortable now. Alhamdulillah. I don't need more than that. And to the point of the conversations I was having with people, typically in our industry, like when you're first starting out and you're first building your personal brand or you start an agency, like that very first pillar, like the threshold, the big KPI, is six figures per year, 100k USD per year. And a lot of people are chasing that. And for me it was always so funny. people don't take into account region, where you're from, location, and culture, how you grow how you've grown up in your lifestyle. And whenever I talk to my colleagues about this, I'm like, "Guys, like 100k for you doesn't last you a year." If you're living in the US, if you're on the West Coast, if you're in LA, 100k like you're going to be struggling to pay rent for 1 year. Me in Bosnia on 100k USD, I can live for several years. Big difference. Big difference. So, a lot of people don't take that into account. So, when I say I have enough, well, I I'm not pressured by the Western mentality and the Western system to always chase more and more and more cuz I just don't own that pressure. I've made my peace with, "Okay, this is enough and I could be gone tomorrow, man." I could be gone tomorrow. What am I chasing even? >> You just described Baraka. >> But that's truly what it is. You know, and it's and it's very hard to fathom for a lot of people. Like I've had this conversation I don't want to say hundreds of times, but at least dozens of times with others. Typically people who aren't from a very small country, who aren't from a very, you know, I would say not rich culture. Uh when it comes to wealth, not culture culture. And they don't understand it often times. Like, "Dude, you're at this unique position where you can make tens of millions, not just millions, but tens of millions per year." "So?" Like, "Where's that pressure coming from?" I'm like, "Dude, is your life going to be any different if you're earning, you know, two or three million dollars per year like right now or 10 or 20 million. Is your life going to be any different? The answer is no. I don't care who you are. The answer is no. No one needs that much money. No one. >> No one. There's not a person on earth who needs that who needs that much money to literally fulfill all of their needs. Now, we can get into, you know, the conversation of what are needs and >> Yeah, but that's that's how I look at life, man. It's just there's a line right here. I didn't always see it. I didn't always have it, but once I reached that line years ago, I just made my peace with it and life has become much more subwotaly, as we say, you know, patience, being grateful, and not becoming complacent. Complacent, for anyone who doesn't know the word, anyway, it's a very rare word. It means, you know, you forget where you came from, you forget what you have, and you just forget that you actually have everything you need, and then you start being ungrateful. That's what complacency means. You literally just forget how blessed you are. And I keep reminding myself that I can't get complacent. No matter how much money you make, no matter how much influence you get, no matter how much you grow in terms of authority and in terms of business, I will I I have to keep reminding myself that, hey, at the end of the day you're just a normal mortal human being. You have enough. Don't get complacent. Those are just my, you know, guiding stars in business and life. Alhamdulillah. So far, so good. Your brand is very impressive, Subhanallah, Yassine. And I'm not just saying it for for you and to you in your presence. It's something that struck me, Subhanallah. We talked about it very, very early. Uh and in the other times that we had the um and that I had the pleasure to to speak to you, Subhanallah, is you are the exact same person in writing, speaking, hanging out, uh that WhatsApp message with same person. Same character, >> Thank you. Appreciate that. >> And we give credit where credit is due. Alhamdulillah ya rab. And all blessings are from Allah subhana wa ta'ala. So, I've been very fascinated by your brand. And like bro, even as a graphic designer, I mean like even that aspect mashallah tabarakallah. >> Thank you. >> So, I want to talk about your brand and I want to understand one thing. I I I'm sorry for oversimplifying, but you know what? >> Let's go. We got to oversimplify sometimes. >> Then the question is if your brand was a product, what problem would it solve? >> If you finished that question before the other part, I I was just dying to to scream burger. But you just had to add that second part. You confused You confused me, man. I was like, why did he have to have, you know, the second part of the question? Like if your brand was a product, I was like, burger. But I was like, what's problem with it solve? Come on, man. Why you got to do me like that? >> Man, burger, not so famous. >> Not burger. Cevapi. But >> Okay, okay, okay, I'm so sorry. I need to ask something. >> Markale, Ferhatović, or who? >> Allegro, Zenica. >> What? >> Yes. Zenica and Travnik have the best cevapi in Bosnia. Sarajevo doesn't, I'm sorry. At most, they're a seven out of 10. At most, like I'm being generous. >> Oh my goodness. >> But this is now me telling you, if people feel like the Sarajevo cevapi are out of this world, just go to Zenica or go to Travnik. You're going to get blown away. >> I've heard I've heard that subhanallah from from the in-laws. Subhanallah. >> Cuz the other part is my mom worked at a cevapi joint, at a cevapi place for 30 years. So, when people come and talk to me about barbecue and quality of meats and barbecue, I'm like >> Yes, sit down. >> Just just just like just just stop. >> Well, We will sit down. We will sit down. >> Just stop, you know, like >> he chose burger, huh? >> Yes, because over time like when I'm when my mom retired, you know, I just stopped liking it. Masha'Allah. >> I'm doing well, you know, that's why burgers. Like burgers weren't a thing until my mom retired. Genuinely, it was always shawarma, shawarma, shawarma. >> So it solves hunger. طيب بس okay, then the question is what hunger does it solve? >> No, no, but I will answer. No, we'll stop there. Oh my god. What problem would it solve? Comfort and visibility for people. I feel like that's like the evergreen problem in business. I don't care who you are, whether you're a bakery, whether you are a Fortune 500 company. Comfort in terms of oh, did did we, you know, hit our bottom line? Did we meet all of our revenue goals? Do we have enough money to last the next year and the next year? Like comfort is a big thing for people. Um that's why psychology is a big part of my work, you know, like I'm trying to build an offer for you like if you're my client, we're trying to build an offer for you that's going to keep making you money, not just one-off money. And then you're coming back to me two hours two months later and you're like, "Dude, like I don't know what to do. I'm scared I'm going to, you know, lose my business." No, we're building an offer for the future and we're building a brand for the future. So that's part number one, comfort for sure. And then the second part is visibility. A lot of people underestimate visibility. Case in point, this guy. I already had the successes. I already had the Upwork, you know, verifications, badges, trophies, top 1% freelancer in the world. I already had all of that. But I didn't have enough visibility for me to be comfortable. Like those two things, they're really working together. What I had was success, but I didn't have future. I didn't have enough visibility outside of my little bubble. And this is typically the problem with a lot of referral businesses or word-of-mouth businesses. My business was just like that. I was literally 100% word of mouth, 100% little bubble. And that bubble was called Upwork. And I understood at a Sorry. And I understood at a certain point, I need to get out of my bubble. Cuz it could just burst. It could be gone. The company could get acquired. What am I going to do with my business tomorrow? So, I understood visibility was a huge part of it. And the way it works today, just think about Any business that you open, literally any business, a car wash, a kiosk on the corner, any business you open, you still need social media visibility. You still need social media visibility. People got to know where you are. People got to find you on Google, the location. People got to find you on Instagram so they can see your product before they ever try it. People got to trust you before they buy from you. This wasn't always like this, but the world has changed. We've switched to the online world a little bit more. I feel like today, genuinely, our world, our lifestyle is at least 70% online, 30% IRL. You know, it's URL versus IRL. So, today visibility is like the biggest currency for every business. Again, no matter whether you're a car wash, kiosk, bakery, clothing store, it doesn't matter who you are or if you're a consultant, agency owner, business owner, it doesn't matter. Visibility is the key problem for a lot of businesses and that is exactly why I chose the business that I'm in, cuz I'm helping people fix visibility and the visibility fixes everything else. But, it starts from visibility first. And that's why LinkedIn is the platform, cuz it's the it's the only social media where the focus isn't entertainment. That is why I love LinkedIn. The focus isn't entertainment. It's business. >> Does that mean, and am I correct to assume then that because because uh visibility has this impact and visibility is the problem that you solve and of course you practice what you preach I'm assuming then that this is why engagement would be the part of your brand that requires the most influence. >> Absolutely. Absolutely. And it's also like that just put all algorithms aside. >> Sure. >> Right? Like a lot of people always complain like oh my posts are not performing the algorithm hates me. No, it doesn't. No, it doesn't. Are you engaging with people first? So, let's do a second one. Put the online world aside. Go back 30 years in time. How would you find new customers? If you're the most distant bakery in town, how would you find new customers? >> Find people, talk to people. >> Exactly. So, you got to get in front of people first. >> You can't expect people to find you when they don't know you exist. >> But here's the the other problem. We had this conversation at the meetup yesterday and like someone someone who was there at the end of the day was like wow, I actually never thought about it that way. I asked them if you want to find clients on the other side of town your bakery is here there's the entire town in between and your clients are here. How are you going to find your clients? And naturally the instinct is well, at first I'm going to walk over there. I'm going to travel and I'm going to do my promo there. Like no, you're not. That's the most inefficient use of your time. You got to talk to the person nearest to you. They're going to talk to the next one. You're going to sell to these guys first. You're going to sell here and then here and then here because then it spreads way more than just your town. And on LinkedIn is the same exact thing. It's not about the people we engage with. It's about their networks. >> Cuz every single time you engage with something, your entire network sees that activity in the feed. It will say Ibrahim commented on this post. as strange as that sounds, I don't care about Ibrahim's comment. >> I care about his entire network >> seeing his comment. >> So, no longer the person is the point of interest. It's the audience. >> And it's all about network. Again, LinkedIn is a business platform. It is a business networking platform. >> And a lot of people are never networking. They're just shouting into the abyss. They're shouting into the void, publishing content for the invisible audience. Why? Because they're not telling people, "Hey, I actually exist. I actually run a business." The content, basically, that you're posting, the posts, is the business. But, if you're never go out into the to the people, if you never actually put yourself out there and tell people, "Hey, I actually do have a business." You can't expect people to come to you. Same exact thing on LinkedIn. You got to be in the feed first to be placed in the feed later. It will not happen without your activity first. You got to engage with people. You got to comment first. You have to do it. Otherwise, I can't help you as a coach. You can pay me all the money you want. I can't fix your problem. I can't. I genuinely can't. It's impossible. Even if you throw money on ads, that's another problem that a lot of people do. They're like, "Yeah, we don't want to spend money on Uh sorry, we don't want to spend our time engaging and commenting on people. It's a waste of time. I I have money for ads. Let me pay for that." I'm like, "Okay." >> Thinking it will fix the problem? >> But, here's the problem. You're still talking to strangers. You're You're You're still just placing your ad in front of strangers on LinkedIn. Cuz LinkedIn works very differently from all other all other social media. >> is still required. >> Check this. If you and I exchange very human comments >> two, three times, if I send you a DM, how do you feel about me? You're like, "Oh my god, I've already spoken to this man. >> I love him. I I Let me hit accept. Let's talk." >> No. Because it's natural. >> Yes, but here's the other problem. It doesn't matter whether it's a message or a comment. It absolutely doesn't matter where we talk. The trust is built immediately. So, it also doesn't matter whether the first time people see you is in a post or in a message. Psychologically, you got to have those interactions first to build up the courage to sell something. That is why we have a term called pitch slapping. >> Uh-huh. >> It's like it comes from that old the P is a B but yeah, never mind. >> It's like the first interaction you have with someone, you're deep in their DMs. And they're like, "Hey dude, I have this thing I want to sell." And they're like, "I don't even know you, bro." Or you're in the feed the very first "I have to sell you something." No. >> No, it doesn't work. >> Go first and engage with people. Then when they see you, they're like, "Oh, I know this person. I already trust them. I like them. Let me see what they have to offer." That is how it works. Givers get. First, you got to give. First, you got to be out there. Then you can expect people to actually come to you. And no matter how hard you will try, no matter how much money you throw on ads, I'm telling you it's not going to work. It's not going to work. First, you got to be in the feed. You got to be engaging with people first. Then do all the ads, do all the selling, do whatever you want, but first you got to engage with people. That's the way business works. But yeah, this is amazing. Subhanallah. Like okay, I have been able to uncover, and I hope the audience takes the benefit and fayda from this. Subhanallah. I've been able to uncover, okay, the product, the brand, uh the architect behind this, the the operating system, and at the same time, Subhanallah, and look, I'm going to be completely transparent and honest with you. Uh Ibrahim Sharif trying to build something, uh juggling multiple uh hats because one time one is a project manager, brand strategy I like we we have a sombrero of caps. Come on. And we're we're juggling all of these these responsibilities and realizing how important it is to design an operating system that can accommodate all of that. And many times we crumble. We break. And many of us subhanallah And I'm I'm going to be honest again Yasmine the reason why I started the Baraka blueprint wallahi is for my own benefit. Engagement, views, subscriptions or those of you that are watching up until this point subhanallah you're watching an experiment. This is an experiment. I'm the test subject of this of this experiment. I want to learn. I want faida. Yeah ayyuhallazina amanu alaykum anfusakum Allah subhana wa ta'ala says all you who believe you focus on yourselves. La yadurrukum man dalla idha ihtadaytum those who are misguided will not harm you if you are guided. Khalas I want I want to worry about myself. I want to learn. And I'm telling you many a times I fall into the trap. Something happens, something breaks, I don't know you I have a creative rut, bad week, whatever. Tayyib so so the entire operating system can crumble and break. If that happens to you and assuming that would happen to you what's your I don't know if I call it the right word the fail safe. So what do you do? What's what's your recovery system? What what do you what do you reset? How do you put everything back together? >> I pray and write. Easy. >> Why do you have to keep it so simple man? >> Because it it has happened many times over the years, right? Like you have to pivot. Typically for a lot of business owners when you feel like things are slowing down, it's almost like this pressure oh my God everything is crumbling. I'm going to lose my business. Exactly. But it's not necessarily crumbling. It's just a sign of change that a change is coming. You have to pivot. Pivot doesn't mean fail. That's where a lot of people get it wrong. Fail means you've completely stopped it. You didn't pivot. That's when you fail. But when you pivot, you just altered your direction. That's it. But, you've continued doing the work. You haven't stopped. This is why I love to say, a lot of people don't fail, they quit. Of course, they quit. Of course, they stop moving. But, when you pivot, you continue moving. So, for me, whenever I'm at a cross intersection, you know, at a crossroads, where I have to make a decision like, "Okay, what do we do next? What's the next stage of the business?" Well, I first pray. Just let go of the burden. Just pray. Put your trust in him. First, that's always the first step. Just pray. No matter what it is in life, just pray. Never lose sight of that. A lot of people, when they're under pressure, I know this with a lot of friends, they also lose sight of their prayer. They don't pray on time. They fall asleep. They miss one or two or three of their daily prayers. Just don't lose that. If you lose everything, if you lose all of the money, all of the business, your wife, your kids, you lose everyone, don't lose your prayer. Keep that, because that is the only thing, quite literally and physically, that keeps you grounded. Don't lose that. Always stay on the ground. Feet on the ground, keep moving. Keep moving. Always first. The other part is, this is my personal answer, it doesn't have to be for everyone, but I try to teach it to everyone, write daily. Because there's different areas of the brain, again, psychology, neuroscience, blah blah blah. I'm in love with that, by the way. Everything has to do with the human brain and human behavior. It's different parts of the brain that are included, that are activated when you're creating and you're reacting. One has input, then you output. The other one has output first. Different parts of the brain. A lot of people never activate that part of the brain where it's output first, where they have to create something, where you have to do the thinking in order to put something out there in the world. A lot A lot are never doing that. And that is why they're struggling. if you truly want to create something new, you literally have to do just that. Create something new. Meaning, you just have to produce words, produce thoughts. Write it down on a piece of paper, on a tablet, on a phone. Doesn't matter what it is. But for me, that outlet is writing, writing daily. as strange as it sounds, it's never kept me stuck. It's always actually helped me get unstuck really quickly. Really quickly. Write, write, write, you're going to get to that point. Like, your brain is going to get to that point automatically. Where you're just producing, producing, producing. And you see it. Why? Because it's so close to you. It didn't come from an outside source, and you have to find the relationship. >> It came directly from here, and it's already close to you. Because what your brain produces, what your brain reacts to, is typically the thing that's closest to you, the thing that you actually can relate to, the thing you actually resonate with the most. It's thing that is emotionally attached to you. So, when you're writing, writing, writing, you're just putting stuff out into the world that you've kept locked. Don't keep it locked. Keep putting stuff out there into the world. That is how we get more ideas. That is That is how we get more innovation. That's just That's just it, genuinely. Number one, stay grounded. Number two, stay producing. If either of these things fail, you can keep producing. By the way, also another big trap. You can keep producing. But if you're not grounded, you're lost. We see this with a lot of billionaires out there. >> They're lost. They're depressed. Well, they commit suicides. >> Down the line. So many, you know, celebrities, actors. So many I I've had colleagues with the same issues, man. They They reach their, you know, um six-figure goals, seven-figure goals. They build their They have no purpose in life. They literally tell you, "I'm lost, Cuz they're not grounded. >> You said you You talked about the Subhan Allah even yesterday. You said something that was very interesting and I have I have to repeat it here. You mentioned Subhan Allah that's especially for us as Muslims there are any anyone can be in whatever the whatever sin whatever lost path whatever it can be but there are two questions that are asked and the answers have to be the same. I wrote that >> I was actually at one of my lowest points in life at that point when I wrote that for the very first time. Back in the day like I was using you know Facebook like just on the side as a hobby I had these little Facebook pages where I was throwing out like you know the Hadith and the Quranic verses and like inspiration for Muslims you know like just >> You were writing for 17 years Sheikh. >> Yes but like in way way different. Yes MySpace as well. >> Legend. and MSN and all of that. >> I was going to say MSN as well. Oh my goodness. >> Yeah way back way back. So anyhow let me just let me just tell you. >> me tell me tell me tell me. >> So this is obviously conversation for Muslims specifically cuz a lot of times we find excuses not to do the only Muslim thing which is pray. Just pray. You know you have all the commandments but prayer is the one non-negotiable. >> it's a non-negotiable so the thing I wrote was two questions and the answer can't be different to those two questions. It can't be different. The question is number one are you a Muslim? The second question is do you pray five times per day? >> Those two answers cannot be different. Those two answers cannot be different. There's just no possibility. If they're different then it's not a yes. That is simply not a yes on both counts. why do I say this? Cuz people find excuses in everything, Hey, I'm drinking. Hey, I'm smoking. Hey, I'm committing things and uh I'm doing this. I'm doing that. I'm changing my gender. Whatever. My only question to those people is like, are you praying five times per day? Are you praying five times per day? All of those things are secondary. None of those things matter as much as prayer. Surely they do, but I'm just trying to paint the picture of how >> How important like just so someone doesn't misunderstand it, right? >> Prayer is like top one and then nine empty spots in the top 10 and then everything else. >> So you're saying the top 10 you asked about the top 10 is just praying. >> Everything else when you get to it, you know. Pre- Prayer must be now. Everything else when you get to it. >> Yeah. Like you got to work up to it. >> Prayer even corrects you. Allah says "Inna salati tanha anil fasha'i wal munkar." It corrects you even. It purifies you. >> Why am I saying this? You know why this quote? Cuz I work globally, man. I have a lot of people in my network. A lot of different religions, different races, different genders. I have a lot of beautiful people in my network. Alhamdulillah. And a lot of times again people are finding the excuse not to do the only thing they must do, which is pray. And it's like, "Yeah, but I'm like this, you know, it's not pr- I'm like, "Are you praying five times per day?" That's the only thing that matters. If the answer is still no, none of the other stuff matters. Like literally it does not matter if you're not praying. But if you're praying, you have something to hang on to. You have something to ha- hang on to. You can count on mercy from Allah. Allahu Akbar. Right? Everything else it just as strange as that sounds, it doesn't matter. Not as nearly Not the word nearly isn't nearly enough. Like we can't even describe the importance of just pray five times per day. Everything else it will come. You know, and yeah, that's that's I surprised you remember that yesterday. Thank you. >> It's important, subhanallah. >> Yeah, it is. It really is. And that's >> driver. It's the It's the driver of our >> It really is. And you know, as long as you don't lose that, like just just on the way here to Dubai, man, I told you like I lost my luggage. I still don't have my luggage. I bought this yesterday, man. >> But it looks good, yani. >> Thank you. It's I washed it this and that. It's perfect. Oh, man. Um but yeah, I don't have my luggage with me. Like they lost it, period. I asked them last night. I went to the airport. It was midnight last night. Went to Sharjah. >> Yeah, Sheikh. >> Yeah, yeah, that's where I landed. I had to change airports. Anyhow, just just to keep it long story short. So, I came here without my luggage. But what happened before was my airport got changed in Bosnia. We went by bus to another airport, and then we had like this very crunchy timeline, very tight timeline, where we had to get on the next plane and fly to Istanbul, and then that was canceled as well. That was delayed. I missed my second flight. When I finally landed, I had to wait for another one because I had to change the airport now. Exactly. But alhamdulillah, it is what it is, what it is. But during the day the only thing genuinely I kept thinking about like when will I pray? >> I don't want to wait till the end of the day cuz I hate >> All of this is happening? >> I hate it when that happens cuz it did happen to me many times in the past. I'm only human, right? I'm not a perfect whatever. I'm not a perfect role model in any way, but um this was 3 days ago. That was the only thing that kind of just kept bagging in my head. Like I don't want to come tomorrow to Dubai at 8:30 when the the entire day is over and I had missed an entire and I had missed an entire day of prayer. I don't want to get to that point. So, on the way in the bus when we were going from Sarajevo to Tuzla. I'm praying on the bus. And I see the looks, you know, on the side of people like I'm like >> radio. I don't care. I'm just going to finish my prayer. Two two I'm a I'm a musafir I'm a I'm a you know, traveler. I have the right. So, two two easy 5 minutes done. Immediately I'm traveling freely. >> This is that simple Habib. >> It's that simple and then when I finally got on the plane to Dubai it was almost midnight. It was 11 something p.m. in Istanbul. And at that point I still have my wudu. I still have my ablutions. I was still ready for prayer. But I didn't pray. I hadn't prayed up until that point and the second I got on the plane where we were still on the runway on the taxi runway. I was like let me pray my Maghrib and finish. And then I finally fell asleep on the plane a little bit to Dubai. But yeah, it's it's just yeah, one of those things I feel like where you just got to remind yourself to kind of stay reminded. It's not always perfect. It's never going to be perfect, but it that's I feel like that's literally the only thing that matters at the end of the day. All of this will pass. Like none of these things I feel like 90% of the things we've talked about today they're not going to matter. They're not going to matter. Once you leave this earth the only two things that matter are whether you have prayed whether you have earned the right to the to to approach the gates of heaven. And the other part is what have you left behind so that other people can use from you. What usefulness, what value have you left behind you? Wallahi that is the reason why I love my job. I get to influence people. I get to influence families. I get to help people fund the education for their sons and daughters. I get to help people reach new levels in life in terms of business. And the more we do it, the more I'm certain that everything we talked about today and every little step, you know, from um the music, the education, this and that, the copywriting. Every single step, you know, has kind of led you to that point where you're just doing what you're always meant to do, just coaching people, helping people. Because ultimately, at the end of the day, when you're gone, your impact shouldn't be gone. And alhamdulillah, that is just why I love what I do and I'm grateful for life, I'm grateful for everything. Alhamdulillah. >> May Allah subhanahu wa ta'ala shower you with blessings and mercy and bless your family. >> I mean, all of us, man. All of us and all of our families. >> parents that brought forth this brand and product subhanallah in front of us and an inspiration to all of us. I mean I don't want to take much of your time, subhanallah. So, I want to I want to end with three very quick things, if that is okay for you. >> That is more than fine, man. I got time for you always. >> Allahu akbar feek. >> I'm a traveler. I can I can delay the prayer a little bit, huh? There you go. >> You know, subhanallah, I I'm I'm I I started a new baraka blueprint sunnah, which is because I'm taking in the feedback from listeners and subscribers. And one thing that I want to walk away and I want the subscribers to walk away with this is a product they can use. So, something that's a baraka blueprint special and with the with with with the permission of yourself, So, I'm going to ask you some very quick questions. >> Let's go rapid fire. >> Oh, rapid fire. Okay, perfect. Let's give people the minimum effective LinkedIn system. Tayib. So, we have the following. And I'm going to be writing this live and giving it to the people, right? We have one What is this? Perfect. We have one daily action, we have one weekly action, we have one monthly review, and we have one hard rule. So, what is one daily action? >> Engage with new people every day. New, highlight new, emphasize new. >> New, new, new, new. Uh if if someone was in new as well, but never mind. People every day. Beautiful. What is one weekly action? >> Publish a good piece of content for others to use. >> And may God be my witness and you guys my witness, I'm going to implement this inshallah because I of all people need this, subhanallah. Okay, great. Monthly review. >> Um profile views and how relevant they were cuz if you're getting a lot of profile views, but they're all irrelevant, that's a sign that you're not engaging with the right people, number one on your list, and that's a sign that your content is misdirected, meaning you're talking about irrelevant topics. Even if you do go viral, super viral. Like you can just post a photo of a dog and you can get 10,000 likes, and then you're going to get like 20,000 profile views, but all of them are irrelevant. So, the main KPI to look at is always profile views, but how relevant they are. Do they have your what we call ICPs, your ideal client profiles? So, that's that's definitely the KPI to look for, profile views and their relevance. >> Masha Allah. Tayib, in this case, what is one hard rule? >> Never post and ghost. What I mean by that is when you're publishing a LinkedIn post, stay to engage with your audience. Do not ghost them. Cuz otherwise you're going to blame the algorithm for when your posts do not perform later, but it has nothing to do with the algorithm. You're literally just telling people, "Hey, I'm expecting a one-way, one-dimensional communication from you guys because I'm just going to post and you're going to keep showing up for me." Not the way it works. >> Amazing. Tayib. Uh the second thing I want to give is the Life OS card, and I've been filling this out as we were speaking, okay? So, we have the non-negotiables I wrote, you have an engagement hour, and you have salah. Did I get that correctly? >> Is there anything else you'd like to add? >> Or burgers. Burgers. And Zenica oh uh Travnik Travnik cevap. Okay. >> Allegro Zenica for sure. >> Allegro okay. >> Allegro it doesn't work anymore but unfortunately like the ship has sailed. You can come to uh my house and we'll do barbecue. There you go. You have an invite. Inshallah. I took my um Lincoln people, my members and my clients to my weekend in such a my summer home in the mountains last summer and I made the barbecue for everyone. So yeah. There's your invite. Come to Bosnia I'll make barbecue for you. >> Tayyib. Input and output meaning uh what you consume and what you put out. Output I >> put out a lot more. Put out a lot more man. That's that's crucial. So produce everyday. Write everyday. Produce something >> And what do you consume? Besides burgers. >> Conversations with good people. Ya Rabb may they increase. >> Amen. >> Your reset I wrote uh pray and write. >> Fantastic. Then I have one final question to you. Yes, mean knowledge. What is your Baraka blueprint? >> Staying on the right path and never losing sight of the fact that your path is already planned. You just got to trust the planner. >> May Allah Subhana Wa Ta'ala bless you and bless your path Ya Rabb. Thank you for honoring the Baraka blueprint podcast. >> Mashallah Tabarakallah.