Resources
Stickers & merch
The sticker programme and print-ready sheets.
Stickers are the cheapest way a brand travels. The set is built in four families so a sheet always has variety without turning into a grab bag.
The four families
| Family | Prefix | What it is |
|---|---|---|
| Character | char- | The Shareefico character in six poses. The warmest thing in the system. |
| Mark & wordmark | shrfco-0 | The brand itself, including the contour cut. |
| Badge | badge- | Single-idea circular badges: fajr, terminal, key, deen–dunya. |
| Vector | shrfco-v- | SVG line icons that scale to any size and cut cleanly on vinyl. |
Print specs
| Spec | Value | Why |
|---|---|---|
| Bleed | 3mm | Standard for die-cut vinyl. |
| Safe area | 3mm inside the cut line | Nothing important closer to the edge. |
| Minimum size | 40mm | Below this the character loses its face. |
| Colour | Lime on dark, or dark on off-white | Never a lime fill with light type on it. |
| Finish | Matte | Gloss makes the dark green read black under a flash. |
Ordering a sheet
A good sheet is roughly half character, a quarter mark, a quarter badge. All lime-on-dark, one contour cut per sheet as the outlier.
Rules
Do: Keep the character on brand colours — it is the one place warmth is allowed to lead.
Do: Use the vector cuts for anything under 40mm or cut from vinyl.
Do not: Do not mix in stock icons or emoji. The set is drawn.
Do not: Do not put the character on a light background — it is drawn for dark.