Brand

Identity

Logo

The mark, its variants and the rules that keep it recognisable.

The mark is the signature. It appears small and often — a favicon, a corner of a video, the bottom right of a slide — so it is built to survive being tiny and to stay recognisable in one colour.

Approved versions

Four cuts of one mark. Pick by the surface it sits on.

  • Lime mark — Shareefico

    Lime mark

    The default. Any dark green or void surface.

    ↓ SVG
  • Off-white mark — Shareefico

    Off-white mark

    Photography, video, or any busy dark background where lime would compete.

    ↓ SVG
  • Dark mark — Shareefico

    Dark mark

    Light surfaces only — print, a white slide, someone else's deck.

    ↓ SVG
  • Outlined mark — Shareefico

    Outlined mark

    Stickers and merch, where a cut line needs a defined edge.

    ↓ SVG

Which one, quickly

Dark background, nothing behind it: lime. Dark background with a photo or video behind it: off-white. Light background: dark. Being cut out of vinyl: outlined.

Rules

Do: Use the SVG wherever the medium allows it. It stays sharp at every size.

Do: Give the mark its clear space — the height of the mark itself on every side.

Do: Place it bottom-right on video and slides, at a consistent optical size.

Do: Use one colour. The mark is monochrome by design.

Do not: Do not recolour the mark outside the four approved cuts.

Do not: Do not add a shadow, glow, gradient or outline to a solid version.

Do not: Do not stretch, rotate, skew or crop it.

Do not: Do not set the wordmark in a different typeface — it is drawn, not typed.

Worked examples of each failure are on Misuse.

Logo — Shareefico Brand