Barakah Blueprint

The podcast product inside Shareefico, and its own usage rules.

Barakah Blueprint is a show, and it is a product inside Shareefico — not a separate company. It inherits the palette, the type and the voice. What it gets of its own is a mark, an episode system, and permission to be warmer than the parent brand.

The relationship

Layer	Owner	Rule
Palette	Shareefico	Identical. Barakah introduces no colour of its own.
Typography	Shareefico	Identical. Same four faces, same seven roles.
Mark	Barakah	Its own mark, drawn to sit beside the Shareefico mark at the same weight.
Voice	Shared, shifted	Same person, in conversation rather than in public. Warmer, slower.
Episode artwork	Barakah	Its own template system — cover, guest card, vertical clip.

The mark

Lime mark
Off-white mark
Dark mark

Never

Barakah Blueprint is never presented as an independent brand. No separate colour, no separate typeface, no “a Shareefico company” endorsement line. It is a product, and it looks like one.

Rules

Do: Lead with the Barakah mark on show artwork; the Shareefico mark signs the corner.

Do: Let the writing be warmer here. It is a conversation, not a broadcast.

Do: Keep episode artwork on the template so a feed of covers reads as one show.

Do not: Do not put both marks at equal size in the same lockup.

Do not: Do not give Barakah its own accent colour, however tempting.

Do not: Do not translate the name. It is Barakah Blueprint in every language.

Marks, covers and templates are on Barakah assets.