Identity
Clear space & sizing
Minimum sizes and the space the mark needs.
The exclusion zone
Clear space equals the full height of the mark, on all four sides. Nothing enters it — not type, not another logo, not the edge of the canvas.
1× = the height of the mark
Minimum sizes
Below these the counter shapes close up and the mark reads as a blob.
| Context | Minimum | Notes |
|---|---|---|
| Screen | 24px | Below this, use the favicon cut instead. |
| Favicon | 16px | Purpose-drawn. Never scale the full mark down to this. |
| 8mm | Measured on the mark height, not the bounding box. | |
| Embroidery / vinyl | 20mm | Use the outlined cut so the edge survives the process. |
| Video corner | 2.5% of frame height | Consistent optical size across 16:9, 1:1 and 9:16. |
On video and slides
The mark sits bottom-right, at a consistent optical size, faded rather than at full strength. It signs the work; it does not compete with it. It is never replaced with the name set in type.