Brand

Identity

Misuse

The things never to do to the mark.

Every example below is the real mark, broken on purpose with CSS. None of these are downloadable and none of them should ever appear anywhere.

Never

  • Stretched

    Non-uniform scaling. The mark has one set of proportions.

  • Rotated

    The mark sits level. Always.

  • Recoloured

    Only the four approved cuts exist. Nothing outside the palette.

  • Drop shadow

    The mark is flat. Depth comes from the layout around it.

  • Low contrast

    Lime on lime. If the mark is hard to see, the version is wrong.

  • Crowded

    Clear space ignored. The mark needs its own height of room on every side.

  • Blurred or soft

    Usually a raster mark scaled past its size. Use the SVG.

  • Outlined by hand

    There is an approved outlined cut. Adding a stroke is not it.

If you are unsure

Use the lime mark on dark green at its natural proportions, with clear space around it. That version is correct in every context this brand appears in.
Misuse — Shareefico Brand